Battle of the Brains
Next Step Community Solutions needed a signature fundraising event that not only reflected the heart of its mission—supporting youth mental health—but was also financially sustainable, engaging for the community, and positioned to grow year after year. We wanted something fresh, fun, and memorable that would become a staple in our region.
The Vision
We landed on a concept that was both approachable and unique: a corporate trivia competition. The goal was to bring together local businesses and organizations for a friendly, mission-driven battle of wits—raising awareness and funds while building community connections.
Strategy & Execution
I developed the event from the ground up, including the name, brand identity, marketing strategy, and day-of experience. We carefully planned logistics, created a promotional timeline, and built buy-in internally. From social media and email outreach to personal invites and press coverage, every communication was intentional. I also led the sponsorship strategy, crafting customized outreach and benefits to bring in key support from local businesses.
Visual Identity
A huge part of making the event feel polished and purposeful was the branding. I created the event logo, visual theme, signage, presentation deck, and print materials, ensuring every touchpoint reinforced the mission while keeping things fun and on-brand.
Results
In just two years, Battle of the Brains raised over $30,000, attracted a growing number of team signups and sponsors, and established itself as a signature annual event for the organization. Attendee feedback has been overwhelmingly positive, with many expressing excitement for what’s to come.
What Made It Work
Battle of the Brains works because it’s aligned with the organization's mission, easy to understand, and genuinely fun to attend. Its scalability makes it sustainable, while its unique format sets it apart in a crowded fundraising landscape.
Project Gallery
First year's BOTB winners showing up with their championship belt at the 2nd Annual Battle of the Brains.
Marketing materials at the tables for Battle of the Brains, including a branded cookie and thank you cards written by students in the Sources of Strength program.
First year's BOTB winners showing up with their championship belt at the 2nd Annual Battle of the Brains.